Sheri is an adventurous travel blogger and freelancer who specializes in family travel. After getting on an airplane for the first time at 36, Sheri’s travel bug has taken her all over North America, Mexico and the Caribbean. From flying over Albuquerque in a hot-air balloon to filming a promotional video in Jamaica, Sheri loves to take on new experiences with her family in tow.

Before blogging, Sheri created a niche artist magazine which taught her everything from photography to advertising to marketing. These skills have helped her grow a successful lifestyle blog and a budding travel writer career. Though Sheri primarily works in family travel, she’s always up for an adventure and is also interested in eco-tourism, safaris and sustainable travel.

As a family travel blogger, Sheri has had the privilege of working with many incredible travel brands. The entire family is equipped with passports and ready to travel with very little notice. In addition to social media coverage, blog articles and submissions to print magazines, Sheri will partner with destinations for a variety of online marketing campaigns. Request a media kit for more information.

BLOG DEMOGRAPHIC:

  • Mothers, aged 25-44
  • College Educated
  • Income level $100K+
  • Readers are primarily in North America

If she’s not exploring the world, you can find Sheri at home in Ontario enjoying young adult sci-fi books with her kids, and geocaching Ontario’s trails. Reach out to Sheri with freelancing opportunities, sponsored post requests, press trip invitations and product features by emailing her at sheri@familyenroute.com.

Meet the McDonald Family

The McDonald family consists of Sheri (mom), Michael (dad), Eric (adult son), Kellen (teenage son), Avery (teenage daughter) and Griffin (tween son).

Sheri is the owner and operator of both the Kidsumers and Familyenroute blogs, but the entire family has played their roles in the growth of the sites over the years. In terms of travel, Sheri does the main writing and social media for all trips, with the exception of trips that are specifically team sports related. Michael is the golf and sports expert and is able to manage those trips independently or with a guest.

Kellen, Avery and Griffin participate in most trips, either as a group or individually with Sheri. As experienced travelers and media family members, they are well versed in press trip expectations.

Eric lives on his own in Toronto but he does occasionally join us on family trips. In the future he may be available to do independent trips that have a fitness or millennial focus to them.

Everyone in the family has a passport.

Closest airport: London, Ontario

Airports within a 3 hour radius: Toronto, Detroit and Buffalo

Blogger at Family enRoute

Sheri 

Travel Journalist for Local Paper
Travel Blogger at Familyenroute.com
Lifestyle Blogger at Kidsumers.ca

Favourite Pastimes:
Reading, walking, kayaking, photography

Travel Media Strengths:
Writing, Photography

Travel Preferences:
Nature, Cruising, Luxury

Top 3 Past Destinations:
Villa del Palmar at the Islands of Loreto; Calgary, Alberta; Beaches Turks and Caicos

Top 3 Dream Trips:
Azores, Portugal; African Safari; Vietnam

Michael

Electrician
Sports specialist at Familyenroute.com

Favourite Pastimes:
Golf, Watching Soccer, Movies

Travel Media Strengths:
Personable; Live video; Learning to drone

Travel Preferences:
Golf Courses; Cruising; Nature

Top 3 Past Trips:
Villa del Palmar at the Islands of Loreto; everywhere in the Caribbean; O’ahu, Hawaii

Top 3 Dream Trips:
Watching football (soccer) in Scotland and England; Myrtle Beach, Florida; Costa Rica

Griffin

Favourite Pastimes:
Trampoline, Video games, Playing with my friends

Travel Media Strengths:
Sharing thoughts and opinions

Travel Preferences:
Theme Parks, Luxury Resorts

Top 3 Past Trips:
Rocky Mountaineer; O’ahu, Hawaii; Beaches Negril

Top 3 Dream Destinations:
Germany; England; New Zealand

Avery

Favourite Pastimes:
Reading, watching horror films, hanging with friends

Travel Media Strengths:
Instagram

Travel Preferences:
Luxury; Foodie; Airbnb

Top 3 Past Destinations:
Beaches Turks and Caicos; O’ahu, Hawaii; Rocky Mountaineer

Top 3 Dream Destinations:
Harry Potter movie sets in England; Italy; Brazil

Kellen

Favourite Pastimes:
Video games, researching history

Travel Media Strengths:
Photography

Travel Preferences:
Theme parks; Historical; Nature

Top 3 Past Destinations:
O’ahu, Hawaii; Rocky Mountaineer; Disney theme parks

Top 3 Dream Destinations:
United Kingdom; France; Italy

Eric

Favourite Pastimes:
Ultimate frisbee, exercise, games

Travel Media Strengths:
Social Media

Travel Preferences:
Nature, fitness, history

Top 3 Past Destinations:
O’ahu, Hawaii; Costa Rica; Czech Republic

Top 3 Dream Destinations:
Iceland; Germany; Italy